5 Website Mistakes That Are Costing You Leads Right Now
Most websites leak leads from the same five places. After auditing over 40 business sites, here's what we keep finding — and how to fix each one.
The same five leaks, every time
We've audited 40+ business sites this year. The mistakes are weirdly consistent. Here are the five that show up almost every time — and the fix for each.
1. The hero says what you do, not why anyone should care
Most heroes read like an internal memo. "Cloud-native data orchestration for modern enterprises." Cool. What does it do for me?
Fix: every hero should answer "I help [audience] [outcome] without [pain]." Write it that way once, then make it sound like a human.
2. No proof above the fold
If a visitor can't see a logo, a number, or a quote inside the first scroll, they don't believe you.
Fix: drop one tangible piece of proof — a customer logo strip, a single metric, or a 12-word testimonial. Not all three. One.
3. The form asks for nine fields
Every field after "name + email" cuts your conversion rate. There's research, but you already know this.
Fix: cut the form to two fields. If you genuinely need more, ask it in a second step after they've committed.
4. The CTA is "Learn more"
"Learn more" is what someone says when they don't want to make a decision. Your visitor doesn't want to learn more either.
Fix: make the CTA an outcome. "Get my audit." "See the live demo." "Book my onboarding call."
5. No phone number anywhere
For B2B and high-ticket B2C, the absence of a phone number is a signal. It says "we won't help you when something goes wrong."
Fix: put a phone number in the footer. You don't have to answer it 24/7. Just don't hide.
The pattern
None of these are design problems. They're courage problems. You know what you should say. Say it.